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Startup Water Innovators Honored In Stockholm, Sweden, During World Water Week

News   •   Aug 28, 2018 03:12 EDT

Three start-up up companies from the USA, India and Bangladesh received their recognition as joint winners of the 2018 Imagine H2O Urban Drinking Water Challenge at a ceremony in Stockholm, Sweden.

Stockholm, Sweden, Tuesday 28 August – The winners of the 2018 Urban Drinking Water Challenge, a global innovation competition to deploy and scale decentralized drinking water solutions for fast-growing, water-scarce cities, were showcased at an award ceremony Monday evening hosted by Founding Partners Bluewater and 11th Hour Racing as well as Imagine H2O.

Over 160 startups from 37 countries registered for the Challenge. The three winning companies, Drinkwell (Dhaka, Bangladesh), Microlyze (Denver, USA) and SmartTerra (Bengaluru, India), represent a diverse range of technologies and entrepreneurial approaches to solve urban water scarcity and advance U.N. Sustainable Development Goal 6.

The event, held at the world's biggest water innovations event, World Water Week, convened over 100 water leaders, investors and entrepreneurs as well as record-breaking yachtswoman and Bluewater Brand Ambassador, Dee Caffari.  The winning startups will also be interviewed in a World Water Week Sofa Session to be live broadcast via Vimeo from the Stockholm City Conference Centre on August 29.

The Challenge’s Founding Partners have committed up to $1,000,000 in cash prizes, pilot funding awards and investment. 

“Over the next three decades, projected demand for water in cities will increase by 70% resulting in more scenarios similar to Cape Town, which is suffering acute drinking water scarcity,” says Anders Jacobson, Bluewater President and Chief Strategy Officer. “This competition unlocks the resources to validate and scale three promising solutions that prove the benefits of smarter water management in the face of rapid urbanization and looming drinking water shortages.”

“11th Hour Racing’s strategic partnerships drive innovation that tackles the challenges impacting our oceans and planet,” says Todd McGuire, Program Director of 11th Hour Racing. “At the Volvo Ocean Race stopover in Cape Town last December, we saw first-hand how drinking water scarcity is impacting quality of life and the environment in large cities around the world. This innovation challenge ties together issues of water scarcity as a result of climate change, equity issues surrounding drinking water, and plastic waste caused by limited access to clean water. We look forward to following the progress of these three winning start-ups as they tackle these issues, with the ultimate goal of supporting communities and cities build water resiliency.”

Evaluated on the basis of commercial viability, impact and market readiness, the winning startups merge technology with innovative business models to improve the reach and sustainability of drinking water services. The Challenge’s award funding will enable each winner to launch a new deployment in a water-scarce city.

  • Drinkwell is expanding its turnkey decentralized water purification systems across arsenic-contaminated communities in Bangladesh, focusing on the three million people in Dhaka that live in low-income communities, and are often given no choice but to drink from unsafe, illegal water sources.
  • Microlyze is deploying real-time water testing devices to empower households and provide cost-effective monitoring for US utilities, helping protect the estimated 22 million Americans exposed to lead and other contaminants through their water often due to aging infrastructure in cities.
  • SmartTerra is equipping second-tier Indian cities with the tools for data-driven decision making and operations to improve delivery and access for the underserved. Growth in these cities outpaces infrastructure improvements, and therefore water supply is often unequal leaving large segments of the population without safe and reliable access.

Imagine H2O’s evaluation committee included a diverse group of experts from institutions including the World Bank, Grundfos, The Schmidt Family Foundation, Anaergia, Rotoplas, Xylem, Aquaya Institute and Water & Sanitation for the Urban Poor.

Additionally, the Urban Drinking Water Challenge’s Evaluation Committee awarded an Honorable Mention to Majik Water, a Nairobi-based team developing an atmospheric water generation device in partnership with local communities.

Media Contact

David Noble, PR & Communications Director, Bluewater, david.noble@bluewatergroup.com / +44-7785-302-694

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